Ecommerce × AI — created by Phoenix Lanza and his team
Lanza Ecom takes you from knowing nothing about ecommerce or AI to researching, validating, building, launching and running a real business on your own.
No ecommerce, Shopify, advertising or AI experience needed. You start at Stage 01 and learn the whole system in order.
Phoenix Lanza — founder
I started messing around with ecommerce in my early teens. By 18 I'd built my first six-figure business, and I learned it by building rather than by being taught.
What actually cost me the most time wasn't motivation. It was not knowing what mattered. I couldn't tell which advice was worth following or whether I was even working on the right thing that week.
So my team and I built Lanza Ecom as a system rather than a pile of videos. You start at Stage 01, and by the end you can make these decisions yourself.
One video tells you one strategy. The next tells you the opposite. Neither explains the reasoning, so you can't tell which one applies to you.
Everyone says it. Very few people actually explain what makes a product worth spending your money to test.
People ask AI to build a business for them without understanding enough to judge whether the output is any good.
Lanza Ecom teaches the fundamentals first. Then it shows you where AI makes the process faster.
The Lanza Method
Six phases, in order. Each one has a job, a decision at the end of it, and a point where AI speeds up the work.
Find real markets, problems and products instead of scrolling for something that looks like it's selling.
Decide whether an idea deserves your time and money before you spend either.
Turn a product into an offer and a brand someone would actually buy from.
Build the content and advertisements that introduce your product to new customers. Your creative is often their first impression of your brand.
Put your product in front of customers, with tracking in place so the results actually tell you something.
Work out what your results are telling you, fix the specific thing that is failing, and scale only once the numbers support it.
The full curriculum
From ecommerce fundamentals and product research through to building, launching and operating your business.
View all 16 stagesWhat you do with it might.
Lanza Ecom gives you the education, the framework and the tools. Execution is still yours, and business carries risk. Products fail. Ads fail. That happens to me too.
Questions
If something isn't covered here, email Lanza Ecom support. The address is in the footer.
Your Lanza Ecom purchase covers access to the program. Building and launching a real ecommerce business may involve separate third-party costs such as a Shopify plan, a domain, product samples, advertising spend and optional software. These are not included in the purchase price.
The course includes a tool guide for each platform it uses, covering what the platform is for, whether it is free or paid, and when you actually need it. The rule throughout is simple: don't subscribe to something just because it was mentioned.
Lifetime access to the Lanza Ecom program you purchase, including updates to that program. Finishing the course doesn't remove your access. Come back to it as a reference every time you research a product, build an offer or read your numbers.
It does not include future separate products, or guarantee the permanent operation of third-party platforms taught inside the course.
Lanza Ecom support is on support@lanzaecom.com. The team can help with access, technical issues, downloads and clarifying anything in the course material.
Direct strategy involvement from Phoenix — store, product, offer and creative review — is what Private is for.
The course is also built so most questions answer themselves: the external platforms used in the course have a tool guide, Project Nova runs alongside the execution stages as a worked example from product discovery onward, and there's a searchable Glossary for any term you don't recognise.
No. It starts at the fundamentals and builds from there, so complete beginners can follow it. There's enough depth that it stays useful once you're past the basics.
No. Stage 02 is Ecom + AI Basics: what these tools do, how to prompt them properly, and how to check their output. If you've never opened one, that's the starting point.
No. No legitimate business education can guarantee individual results, and anyone telling you otherwise is selling you something. You get the system and the tools. What happens next depends on your execution, your market and a fair amount of persistence.
Everything. All 16 stages and 96 lessons, the full AI Vault, and the four workbook downloads: the Product Research Toolkit, the Customer & Competitor Intelligence Workbook, the Product Validation Workbook and the Master Toolkit (M06–M16), which holds the supplier comparator, the offer builder, the creative libraries and the profit and break-even calculations. Plus Project Nova, the tool guides, the course videos and the certificate. There is one product and one price, so there is nothing held back for a higher tier.
If you want to request a refund, email Lanza Ecom Support at support@lanzaecom.com and it will be reviewed. Lanza Ecom is an education product and no business or income outcome is guaranteed, so a lack of financial results, a change of mind, or not completing the course are not in themselves intended to create refund eligibility. Nothing here limits any consumer rights you have by law.
I'm not going to tell you buying Lanza Ecom will change your life. That's up to you.
What I can tell you is that the course puts the process into the order I wish I'd had when I started.
If you want to figure it all out yourself, you can. I did.
If you want to see exactly how I approach ecommerce, and how I now use AI throughout that process, it's all here.
If you're serious, I'll see you inside.
— Phoenix Lanza
3 years ago.
Now.
That's my own path, not a forecast of yours. Lanza Ecom teaches a process. What you get out of it depends on your decisions, your execution, the market you pick and circumstances neither of us controls. No income is promised or implied.
16 stages · 96 core lessons · Lifetime access
The system is written, the workbooks are built and the worked example runs end to end. The information is here. The execution is yours.
No income is promised or implied. Results depend on your own execution.
The full curriculum
No prior AI experience assumed. If you've never opened one of these tools, this stage starts at the beginning.
Ad platforms change their interfaces constantly, so this focuses on the principles that survive those changes. The guidance gets updated as the platforms shift.
Taught from scratch. If none of those letters mean anything to you yet, that's exactly who this stage is written for.
Diagnosis is the skill. AI can organise the data and tell you what it sees, but the final call is yours, because you're the one with the context.
Watching lessons feels like progress and isn't. This gives you a clear operating sequence from final readiness checks through launch and the next decision after launch.
1 — Your details
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2 — Your situation
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3 — Access
Everything is included in Lanza Ecom. Private adds direct mentorship.
Lanza Ecom
Everything, in one product
$497
One payment. Lifetime course access.
Or pay in 2
$275 today + $275 in 30 days
Two payments only, $550 total. It does not renew. Lifetime access from the first payment.
Private
Application only
$6,000
Full course access, plus private mentorship and personalised guidance.
Lifetime access included. The payment plan is exactly two payments and does not renew.
Lanza Private — application
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Lanza Private
Thanks. My team will review your application and contact you if Private looks like the right fit.
